I'm Aurore Bordage.
As the Founder of NEXA Marketing, I bring boldness, creativity, and hands-on expertise to everything I do. With over nine years of experience leading innovative marketing strategies, managing multi-million-dollar budgets, and achieving measurable results, I’ve built my career on driving trust, loyalty, and meaningful relationships through marketing.
I thrive on challenges, from transforming brand strategies to restoring classic cars, RVs, and homes—because I believe the best ideas come from rolling up your sleeves and diving in. My achievements speak to a track record of growth: increasing brand followers by 87% per year, securing five Best in Show awards, and driving a constant lead progression of 16% annually.
Whether optimizing CRM systems, developing award-winning campaigns, or spearheading high-profile events, I’m fueled by a passion for innovation, a relentless drive for excellence, and an unwavering focus on delivering results. My journey is constantly evolving, just like the strategies I craft for my clients.
Skills
With a deep understanding of consumer behavior and a passion for creating meaningful connections, I bring a unique blend of creativity, strategy, and dedication to every project. My experience in crafting tailored marketing strategies allows me to dive deep into the specific needs and goals of each business, ensuring that every campaign resonates with its target audience.
We offer services that encompass the entire consumer journey—from building trust and loyalty to creating impactful messaging and long-term relationships. I leverage my ability to adapt, innovate, and continuously refine strategies to deliver results that not only meet but exceed expectations, fostering success for every client I work with.
Experience
2018-Present
Marketing & Events Manager
​
Groupe Beneteau Americas
Fort Lauderdale, FL, USA
PROVEN EXPERTISE & HIGH ACHIEVEMENTS • Brand Expansion & Event Success: Grew followers and brand enthusiasts by 87% per year through targeted marketing and community engagement efforts. Increased boat show booth attendance by 27% per year and secured 5 Best In Show Awards. • Lead Generationt: Created a VIP program with over 400 inscriptions per year for boat shows that gained such prominence it was replicated in France by the head quarter. Achieved a constant lead progression of +16% year- over-year through effective marketing strategies. • CRM Optimization: Managed CRM through Salesforce, optimizing the customer journey and resulting in +10,000 new contacts added to the database annually.
-
Strategic Marketing including AI: Developed and executed comprehensive marketing strategies, including media planning, public relations, marketing communications, and event management. Developed and positioned brands to stand out in the marketplace, enhancing brand visibility, reputation, and market positioning through innovative strategies and effective communication.
​​
-
Financial Management & Project Leadership: Oversaw multiple annual budgets totaling $4.3M, ensuring strategic allocation and optimal use of resources to maximize ROI. Led major marketing projects, including the development of a new website, configurator systems, and innovative product launch campaigns, significantly enhancing brand visibility and market presence.
​​
-
Customer & Lead Engagement Strategies: Created and implemented strategies to attract, engage, and retain customers, leveraging lead generation and nurturing tactics to drive business growth and customer loyalty, strategically designed to elevate the brands impact in the North American market. Managed CRM systems to optimize customer relationships and track interactions, utilizing CRM data to drive marketing strategies and gain valuable customer insights.
​
2016-2018
Marketing Manager
​
Palm Beach Classics
West Palm Beach, FL, USA
-
Strategic planning, qualitative & quantitative research, interactive marketing, creative development, media
-
planning & buying, database /direct-marketing, public relations, sales promotion and visual merchandising.
-
Drive the development and implementation of marketing strategies: sales growth +25%.
-
Coordinate development of new activities such as spare parts retail.
-
Develop interactive, direct marketing, media, creative, sales promotion and PR strategies.
-
Plan and manage events from organization to marketing (Concours, Car Shows...).
-
Responsible for designing, planning, and production of print and broadcast advertising.
2015-2016
Marketing Manager
​
ACIS
Nantes, France
-
Plan marketing and branding objectives while expanding product solutions and offerings in B-to-B.
-
Implementation of new marketing and sales initiatives (site redesign, leads, customized commercial offers)
-
Design of support tools for sales and communication activities (product presentation, manuals, PR).
-
Design and successful launch of e-marketing campaigns (emailing, webinar, web, social networks).
-
Oversee creation and delivery of marketing materials. Design print advertising, and digital content.
Our Mission Is to Empower
10+
Years Of Experience
B-to-B & B-to-C
24
Clients Worldwide
6
Best-In-Show Award
100%
Satisfaction Guaranteed
Our mission is to empower businesses by unlocking their full potential through innovative, customer-focused marketing strategies. We believe that every stage of the customer journey—awareness, consideration, purchase, retention, and advocacy—presents a unique opportunity to connect, inspire, and build lasting relationships.
By leveraging insights, creativity, and cutting-edge tools, we craft strategies that not only drive measurable results but also foster trust and loyalty. Our goal is to transform businesses into brands that resonate deeply with their audience, creating meaningful experiences that fuel growth and success at every touchpoint.
Our Core Values
We practice what we preach
Integrity
Integrity is the foundation of our work, ensuring every action and decision aligns with honesty, transparency, and unwavering ethical standards.
Accountability
We embrace accountability, taking full ownership of our actions and delivering on our commitments with reliability and excellence.
Knowledge
Knowledge drives our innovation, empowering us to craft informed strategies and deliver impactful solutions for every business challenge.
Commitment
Commitment means being wholeheartedly dedicated to understanding each client's unique journey, building lasting relationships, and delivering results that inspire trust and loyalty.
Passion
Drives us to go above and beyond, crafting innovative strategies that truly connect with each brand’s purpose and resonate with their audience.